In mobile marketing, every word counts. Today, companies get the smallest time window to make a first impression that lasts. That’s why it’s important for your CRM strategy to be conversational yet effective. The key to creating this strategic combination? Automation. Automation allows your campaign management software to respond to key moments in your customer’s life (for example, a birthday), all without human intervention! So, how can your company maximize its message in minutes? myElefant tells you how.
Tailor it to Your Target Audience
Hundreds automation scenarios can potentially be configured through a chatbot. No matter which one you choose, linking your conversational chatbot to your CRM tool is key. It allows you to deliver the right content to your customer at the right time. Without that connection, it’s just a robot without a customer knowledge. Many companies can offer you their expertise on creating this type of automation project and properly linking your existing CRM software to a new automation tool. For even more efficiency in your campaigns, we suggest that you research companies that can meet with you, identify your needs and help you create hyper-customized rich messages relevant for your target customers. Good consultants will also help you analyze your campaign data to make your automation strategy even better!
Think Outside the Box
Once you decide to use automation, you’ll also need to adjust the way your CRM teams work. CRM teams will need to think outside of the box and find innovative and creative ways to approach customers. If new technologies, such as chatbots and rich messages, may seem intimidating, they can be a real asset! Some companies may wish to start off slow, and use automation as a complement to their existing CRM operations. Then, when the team’s comfort level increases, automation through a conversational chatbot can fully replace many repetitive, routine interactions.
Try to Get Personal
Conversational automation is a wonderful way to improve a customer’s experience with a brand. In the world of online commerce, even one complaint on social media can have a devastating impact on a brand’s image. Companies must be pro-active! By offering hyper-personalized content to customers, you establish a real relationship. Once customers are engaged in your content, it’s vital to interact with them in a consistent and coherent manner — across all mobile channels. This helps to build brand loyalty and increase your conversion rate. As a result, customers are happier, more engaged, and more likely to become repeat customers!
Take it Slow
Be careful! Before including automation through a conversational chatbot in your marketing strategy, take time to really think about the project beforehand. Adopting automation means creating automated scenarios and defining customer segments. Defining the right segments and the right scenarios is crucial. Once automation is turned on, everything works according to these pre-defined scripts… and once the script begins to run, the existing campaigns can’t be modified without totally erasing the previous data! A common mistake companies make is beginning their campaign with very complex automated scenarios. As a result, they end up spending a lot of time for little results. When implementing conversational automation in your marketing scheme, it’s better to take a sensible approach and go step-by-step. Be ambitious but start small!
There’s no doubt that automation will continue to dominate every aspect of our society. At myElefant, we believe that the future of automation lies in chatbots and virtual assistants. It’s quite possible that the current marketing dynamic will shift from a two-some (brand + customer) to a three-some (brand + customer and their automated virtual assistant.) In the next decade, automated assistants may even become the new CRM team! Tackle the adventure of conversational automation by contacting us!