Ever heard of WeChat? Launched in 2011 by Tencent Holdings, WeChat is the Chinese-equivalent of Facebook Messenger. With an ever-growing userbase, it has become a driving force in the Asian market. But what about back home in Europe? Here are some thoughts on that.
WeChat, the Mobile Messaging Leader
WeChat preceded Viber, Whatsapp, and Facebook Messenger. But even as a pioneer, it continues to hold its own. With unique features and an excellent customer experience, it’s dominating Asian markets.
It’s not just a tool for communication – as you’d use Facebook Messenger – but it’s also an excellent tool for building customer loyalty. Why? Because it can be used with chatbots! A great way of increasing sales, by offering customers to interact with an automated system, available 24-7.
WeChat, a Promising Opportunity
The Asian market has been out of reach of Western brands for years. As you may already know, Facebook is unavailable in China, and Google has been overruled by Baidu. Besides, customer data has been handled by third-parties for years.
A situation that reduces brands opportunities to reach new customers through traditional mobile channels (social media mobile applications and sms). Quite unfortunate, when we know that Asian tourists are known for their tremendous purchase power and a taste for European products. On average, a Chinese shopping cart will reach totals of about 3400€!
The solution? Brands can reach out to Asian potential customers with WeChat, in which they’ll find extensive customer data! By pushing a smart messaging scenario at the right time, it could even attract, through a chatbot, tourists currently located next to a shop in Les Champs-Élysées!
Yes, WeChat can be hugely profitable for brands! To be more efficient and boost conversion rates, why not push rich content through a mobile messaging app?
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