SMS link previews, the long-awaited evolution of mobile messaging!
The latest update for Messages, the Google application for sending SMS brings with it loads of new features for Android smartphones. Among these new features,…
The impact of the UX on a rich SMS campaign
Put simply, UX (for User Experience) involves designing a product that’s in tune with the needs of the user—and making sure it’s easy and enjoyable…
Valentine’s Day campaigns ideas that really work
The day of eternal and everlasting love is approaching and whatever your sector, you need to be prepared—after all, Valentine’s is one of the most…
How to optimize your SMS budget: 3 tips
It’s well known that SMS costs more than conversational or standard push campaigns. After all, there are third parties involved. However, the mobile channel engages…
Banks and Insurance: Best Practices for Great Mobile Campaigns Performance
Mobile is a very engaging communication channel that can be effective in many sectors—and banking and insurance are no exception. Mobile loyalty campaigns are very…
How to Track the Impact of your SMS Campaigns on Sales: Best Practices
Marketing is important. It’s how we drive purchases, create a positive brand image and retain customers. But knowing its effects on sales and ROI is…
The essentials for a successful SMS campaign
As a channel, SMS is known for having a strong impact: 90% of SMS are read within three minutes of being sent! The channel also…
The SMS Campaigns Ideal Dashboard: which KPIs Should You Track?
If you want to maximize the performance of your SMS campaigns, you have to measure their results. Your SMS gateway dashboard should allow you to…
