[INFOGRAPHIC] Conversational marketing for Facebook Messenger
Around a year ago, most companies in the market agreed that chatbots and conversational campaign formats were to become the future of customer relationship management.…
Around a year ago, most companies in the market agreed that chatbots and conversational campaign formats were to become the future of customer relationship management.…
Put simply, UX (for User Experience) involves designing a product that’s in tune with the needs of the user—and making sure it’s easy and enjoyable…
25 years after the birth of SMS, Google will soon be launching “Google RCS A2P business messaging”, a new mobile messaging channel. Google RCS will…
First things first: what is a Customer Success Manager? Also known as a “Customer Service Manager” or a “Customer Advocate”, CSM is a function that…
The day of eternal and everlasting love is approaching and whatever your sector, you need to be prepared—after all, Valentine’s is one of the most…
It’s well known that SMS costs more than conversational or standard push campaigns. After all, there are third parties involved. However, the mobile channel engages…
Mobile is a very engaging communication channel that can be effective in many sectors—and banking and insurance are no exception. Mobile loyalty campaigns are very…
Marketing is important. It’s how we drive purchases, create a positive brand image and retain customers. But knowing its effects on sales and ROI is…