How to optimize your SMS budget: 3 tips
It’s well known that SMS costs more than conversational or standard push campaigns. After all, there are third parties involved. However, the mobile channel engages…
Banks and Insurance: Best Practices for Great Mobile Campaigns Performance
Mobile is a very engaging communication channel that can be effective in many sectors—and banking and insurance are no exception. Mobile loyalty campaigns are very…
How to Track the Impact of your SMS Campaigns on Sales: Best Practices
Marketing is important. It’s how we drive purchases, create a positive brand image and retain customers. But knowing its effects on sales and ROI is…
Get your conversational campaign started in 3 steps
Conversational marketing has grown in recent years and is changing customer relationships significantly. It’s a response to the behavior of today’s consumers, who want everything…
The essentials for a successful SMS campaign
As a channel, SMS is known for having a strong impact: 90% of SMS are read within three minutes of being sent! The channel also…
Whatsapp moving towards monetization!
With over a billion users across the globe, Whatsapp is probably the world’s most popular messaging application. Bought by Facebook in 2014, the app has…
Exploiting Big Data to Improve Customer Loyalty
The evolution of customer relationships over the last decades has created multiple new ways for businesses to engage with and market to their customers. Digital…
The Code of Conversational Marketing
Marketing and customer service are evolving—and mobile is taking over! In just a year, the time spent per day on mobile devices has increased by…
