The impact of the UX on a rich SMS campaign
Put simply, UX (for User Experience) involves designing a product that’s in tune with the needs of the user—and making sure it’s easy and enjoyable…
myElefant, European pioneer on Google RCS presents a first use-case for Nissan!
25 years after the birth of SMS, Google will soon be launching “Google RCS A2P business messaging”, a new mobile messaging channel. Google RCS will…
What role does a CSM play in a SaaS start-up?
First things first: what is a Customer Success Manager? Also known as a “Customer Service Manager” or a “Customer Advocate”, CSM is a function that…
Valentine’s Day campaigns ideas that really work
The day of eternal and everlasting love is approaching and whatever your sector, you need to be prepared—after all, Valentine’s is one of the most…
How to optimize your SMS budget: 3 tips
It’s well known that SMS costs more than conversational or standard push campaigns. After all, there are third parties involved. However, the mobile channel engages…
Banks and Insurance: Best Practices for Great Mobile Campaigns Performance
Mobile is a very engaging communication channel that can be effective in many sectors—and banking and insurance are no exception. Mobile loyalty campaigns are very…
How to Track the Impact of your SMS Campaigns on Sales: Best Practices
Marketing is important. It’s how we drive purchases, create a positive brand image and retain customers. But knowing its effects on sales and ROI is…
Get your conversational campaign started in 3 steps
Conversational marketing has grown in recent years and is changing customer relationships significantly. It’s a response to the behavior of today’s consumers, who want everything…
