25 years after the birth of SMS, Google will soon be launching “Google RCS A2P business messaging”, a new mobile messaging channel. Google RCS will allow Android users to easily share content such as videos, GIFs, location, QRcodes, E-coupon… and to organize group conversations, without needing an instant messaging application.
Through this new channel, companies will be able to offer a deeper customer experience to all Android users, with these new and engaging functionalities.
myElefant and their partner CLX developed a Google RCS (Rich Communication Service) pilot campaign for Nissan. This first use-case was presented during the Barcelona Mobile World Congress, attended by officials from Vodafone and Google.
Please click here for more information on the Google RCS use case – Nissan pilot campaign:
To learn more about the Google RCS, see the speech of Jean Phillipe Gallet (myElefant) and Christophe Collier (CLX) at the Mobile Marketing Association.