Consumers’ mailboxes are flooded by advertising and marketing campaigns. Most consumers scroll through a few interesting topics and then delete the rest. So how do you make mass marketing effective again? Make it personal — research shows that 71% of consumers prefer customized ads!
Maybe you think you’ve got customization covered, as you already send emails and text messages that include your customer’s name. But are you truly connecting with your client? Are you using the latest science (cognitive marketing) to target how they think and feel? Brands that have loyal customers and long-term success know how to make even the biggest campaign feel personal. Here are our thoughts on how to transform your upcoming campaign.
Hyper-Customize Your Content
“Classic” customization has quickly become outdated. Adopt mass privacy, thanks to rich messages, CRM data, and a dedicated mobile messaging platform to create hyper-customized content for your client base. How is a hyper-customized campaign more efficient? It only displays content that matches the consumer’s personal consumption habits.
Read also : The impact of the UX on a rich SMS campaign
Let’s say you’re an actor in cosmetic retailing. Using rich messages would allow you to gather data not normally found in CRM software, In addition to basic demographics. By gathering additional details such as your customers favorite products, approximate monthly budget, and preferred outlet, you’re able to provide customized conversations… and to enhance the whole shopping experience! Thanks to rich messages and through a mass-privacy communication, you know your customers and are able to use this knowledge to create an intimate relationship with your clientele.
In concrete terms, here is an example of what your customized message would read like: “Hi Suzanne, your store on 41st Cali Street has new products to offer! We’re waiting for you and will be happy to help you shop for Mother’s Day!” Because you would use rich messaging, this content would contain a link to a customized selection of products your targeted customer usually buys. As you can see, moving to this next level of customization can dramatically increase a campaign’s conversion rate!
Read also : The Best KPIs for a Successful Mobile Campaign
Invest In a Time-Saving Tool
Technology can be daunting… But when you have a user-friendly software without all of the complicated programming, it can be your biggest ally! If you are convinced by the potential benefits of going for mobile marketing, help yourself and use a mobile messaging platform that will allow you to easily build rich content and campaigns! In this sense, why not looking for a system that uses ergonomic and intuitive tools and, for instance, allows users to tailor images to different customers, all within the same campaign? This is a simple but powerful way to personalize your message!
Ultimately, the goal of mass privacy is to create a person-to-person relationship between a company and its customers. By erasing barriers, you create a stronger, lasting connection that pays off in immediate sales and long-term loyalty. Start your search for the perfect platform by checking out myElefant today. myElefant provides expert software (and advice!) for mobile marketing campaigns.