Put simply, UX (for User Experience) involves designing a product that’s in tune with the needs of the user—and making sure it’s easy and enjoyable to use. The idea is to remove friction points that can make life difficult for users. On a website or digital product, these could be an unclear CTA which confuses them, or a badly designed payment page slowing down purchases..
Bad UX can scare away customers
The first 10 seconds spent on a website, application or digital content are decisive. This is when the user’s trust in the product is established. The user should feel happy to use the product, get a pleasant experience and feel positive emotions when doing so.
These are the 3 main principles of UX:
- Usability: the product must be useful, navigable, accessible, understandable and easy to use.
- Creating the right feelings: the user must feel positive emotions when using the product—the emotional aspect is very important in creating a good overall experience.
- Appearance: the product has to be visually attractive.
How do I create a good UX for my mobile campaign?
It all starts with a clear strategic vision. You need to understand the needs of users in order to create a mobile experience that meets their expectations. The right features must be included and relevant to the user.
Remember that not all users react in the same way: think about personalizing UX according to your target audience. It’s also important that the campaign structure is clear and well defined. Get your UX right, and it can reduce the bounce rate while improving conversions, interactions, engagement and time spent on the campaign.
Read also: The essentials for a successful SMS campaign
Some UX tips for your campaign
- Put the CTA above the fold/footer.
- Make sure the campaign reflects the brand image and ensure the user can identify the brand immediately.
- Make the message clear straight away: if it’s an offer, the user must understand this as soon as possible.
- Make the campaign dynamic: use the design to make the user feel positively about the experience. For instance, use different graphic features and formats (for example, videos, gifs, images, carousels).
- CTAs must be visible and easy to identify, and make users want to click.
In short, when a user interacts with a brand, they must understand quickly the purpose of the message and easily see why it meets their needs—naturally, the experience must be the same whether it’s on a mobile or a computer.
The needs and demands of customers are constantly changing. To maintain a pleasant UX, you need to innovate and adapt. The key? Constantly offering users stimulating new experiences that generate the right emotions. If you’d like to know more and try Rich SMS or conversational mobile campaigns, the team here at myElefant will be more than happy to help!