Around a year ago, most companies in the market agreed that chatbots and conversational campaign formats were to become the future of customer relationship management. Studies estimate that by 2020, 80% of companies will be using chatbots to interact with their customers. With 1.3 billion active users worldwide each month, Facebook Messenger is a key channel for any brand to manage this new way of engaging with an audience.
Since the Messenger API has been made available, hundreds of brands have created chatbots on Facebook Messenger and myElefant is the leading platform to create them. Having built a strong expertise by creating and delivering conversational campaigns, myElefant can now reveal in this infographic the first results and use cases relating to conversional campaigns.
Good news! The results are excellent and confirm the efficiency of the format. It allows brands to engage their customers in a fun way and offers a unique customer journey.
Results and engagement
With an average click through rate of 40%, users targeted by a Facebook Messenger Push engage massively conversations with the brand. This result compared to the open rate of emails (26% at best) demonstrates the effectiveness of the conversational format.
Once they begin a conversation, users spend an average of 1.02min on each scenario and have an average 16 interactions with the bot. Furthermore, 86% of users who start a scenario will finish it. This strong user engagement tends to prove that customers are not only curious about the format, they spend a lot of time on it and the amount of interactions shows interest in the experience.
And this is not just a novelty effect that fades over time. Around 35% of users who interact with one conversational campaign will interact with all of the following campaigns. Conversational campaigns are no longer an innovation to be tested. In 2018, they must be actively integrated into the CRM and communication strategies of all marketing teams as an additional channel to master.
If you have questions regarding Facebook Messenger, WhatsApp or conversational formats in general, let us know!