Data transfer between your different applications, from your CRM program to your ERP software, is critical to maintaining an edge in today’s marketplace. However, effective data transfer between them can be a challenge as it requires a specific type of connector, linking your in-house software to the marketing applications you use.
Why Your Company Can Not Do Without Application Connectors
Managing automatic data transfer between different applications and your CRM, your sales management tool or your ERP can be quite difficult: you have to develop specific connectors, which can be very expensive. More complex business and marketing operations could require more sophisticated and costly connectors, although standardized programming languages and new methods make the task a little easier.
Connectors let your company’s business software and outside marketing applications communicate with each other in real time. This type of immediate access is critical in customer service, in marketing, and in moving efficiently leads through the sales funnel. By selecting a software that easily links your applications together :
- Your company will save time and money.
- Your marketing efforts will be optimized.
- Your sales functions will operate more smoothly.
The myElefant mobile messaging platform allows marketing teams of all sizes to easily manage the data required to support rich mobile messaging campaigns and conversations. The platform offers two forms of connectors: API (application programming interface) and FTP (file transfer protocol) server. These connectors provide fast and easy data transfer with high levels of data security.
Choose the Connectors that Meet Your Needs
Both API and FTP connectors have their advantages, but you must determine which of them is more suited to your company’s needs. Data transfer and management must be able to meet the requirements of almost every department in your company, from marketing to accounting.
API (Application Program Interface)
To be able to visualize big data sets, you have to process all the data on one single database management system. Most big software publishers offer APIs, allowing programs to communicate with each other and in real time.
myElefant’s APIs are stable, easy to use, secure and can connect with all reference marketing platforms and CRM software systems on the market. They allow you to integrate information from all of your databases to personalize marketing messages or engage with customers through myElefant messaging channels (text messages, push notifications, Facebook Messenger Chatbots…).
For marketers, an API can provide an easy way to manage a marketing campaign and retrieve relevant data autonomously. If you need customer data, such as previous communication records, the API gives you the ability to quickly pull that information out of your CRM software.
You just have to add a few lines of code to your applications to connect them to the platform, thanks to the API entry points. You will then be able to push rich SMS and automate your marketing campaigns through myElefant, on a single platform.
FTP (File Transfer Protocol)
FTP is a standardized method to transfer electronic files. Thanks to a FTP server, you can exchange and retrieve files through a shared platform with third-party services. Setup requires that you configure what data you want to exchange and how often. The system transfers the data to a shared storage space. From there, you can import the ones you need and perform automated analysis on it.
myElefant has significant experience in helping clients set up connectors between business software and applications through FTP servers. Once the client decides where the data should be stored, myElefant can set up the connectors and ensure data transfers work correctly.
Balancing Speed, Security, and Setup
When choosing which connector to use, you have to balance company needs such as speed, security, and ease of set-up. The connector type will also depend on your budget and your experience.
Some of the more important questions to ask before choosing a connector are:
- What kind of protection do you need for your data? How does the service provider ensure your data is protected? Will the platform infrastructure support the type of connector and security protocols you need?
- What is your budget? Can your company afford the type of connector that meets all its needs, or will there be some limitations?
- How easy is the set-up? Do you need a ready-to-use connector solution or will you need customized software?
- Can it evolve? Is the base scaleable? Can it be upgraded? Will the software be able to adjust to market trends and changes?
How Can myElefant Help?
myElefant’s platform can easily connect to your applications and softwares through an API or a FTP server, giving advertisers and marketers the tools they need to customize their message and make better use of the data from their CRM systems. They provide a means to create a personalized user experience that boosts sales and improves overall customer service. Marketing teams can manage all steps of a campaign completely autonomously.
Remember that myElefant is a flexible and easily integrated tool with connections to dozens of the most current software platforms and applications, such as Adobe Campaign/Neolane, Microsoft Dynamics, Selligent, and Emarsys. The platform can be adapted to your preferred connection method.
myElefant helps you optimize R&D and assists you in the expansion of your marketing to new channels such as Messenger or Whatsapp. In the end, it will allow you to give your customers the modern, customized marketing solutions they’ve come to expect.
To get ahead in business, you need a tool that is fast, easy to use, and secure. myElefant has the technological expertise to connect your CRM and business softwares and applications to a multipurpose marketing platform. Whether you’re using sms marketing, push marketing, or messenger marketing, our connectors make it easy to access the information you need. Contact us today for more information on our API and FTP connectors and how we can customize them for your specific requirements.