The day of eternal and everlasting love is approaching and whatever your sector, you need to be prepared—after all, Valentine’s is one of the most profitable days for businesses. Falling just after Christmas and the sales, it’s the moment to get noticed, and highlight your offers and products. Here are some of the best ideas to apply for Valentine’s Day campaigns.
With scratchcards, the idea is to let your customers discover your Valentine’s offers in an enjoyable way. This kind of fun and interactive campaigns give customers a better user experience.
To make the campaign relevant to the customer, we recommend that the scratchcard features a promotion that appeals to your chosen target. Careful targeting is key: untargeted mass campaigns generate a click rate of around 15% to 20%. For personalized, targeted campaigns where there’s strong brand recognition, the figure reaches between 30% and 35%!
For your campaign to work, you need to make customers want to click directly via the SMS. You therefore need a strong message, something that whets their appetite and piques their curiosity! For example: Mrs X, as a valued VIP customer, you are invited to scratch and reveal an exclusive offer!
2- Memory games
Do you remember that game you played when you were little? The one where you have to find pairs as quickly as possible to win? Today, this type of game has been adapted for mobile and works very well as a promotional campaign. It allows you to present your products in a fun way so they stick in the customer’s mind. The memory game is also ideal for presenting your full range of Valentine’s Day products or gift ideas (for instance, Valentine’s Day gift boxes).
3- Personalized walls
By clicking on the link in the SMS, customers are taken to a rich web page where your Valentine’s products are showcased on a wall. This campaign allows you to push all your best products to help customers find their favorite in a glance. It also allows you to personalize product choice according to customers’ previous purchases—so there’s an even greater chance of them falling in love with something they see. It’s ideal for those who have no idea what to get for their significant others, or for those who buy gifts at the last minute.
4- A conversational campaign
This is an innovation that’s really taken off, with all kinds of organisations inviting customers to interact through platforms such as Messenger. With the ability to ask questions and suggest offers according to customers’ answers, a conversational bot could give you the edge during Valentine’s day.
There are several types of fun campaigns that can help you stand out on Valentine’s Day: personalized walls, memory games and scratchcards. It’s up to you to choose the one that’s most likely to interest your target audience. Sending an SMS on the D-day is essential, but don’t forget that most people buy gifts in advance: make the most of Valentine’s Day by sending discount vouchers the week before! If you need a hand with ideas or setting up your campaign, just get in touch with the team myElefant – they’ll be happy to help.