Today’s digital world is an exciting new frontier. Traditional office walls are rapidly being replaced by virtual workplaces. But even in this fastly changing context, CRM and marketing teams are often slowed down by their tools: precious time is lost switching between their CRM and campaign management softwares. Without the ability to simply link CRM & marketing data, each team has little room to thrive in a digital marketplace. How can you make their lives easier?
Give your team a great new toy!
Start by choosing an intuitive tool your staff can use without any coding skills. This empowers them to craft rich media mobile campaigns on their own. Choose a tool that connects easily to your CRM software so you can automatically retrieve all the data without having to reprocess them! The payoff? Your marketing team has richer data on their customer base, and can tailor their campaign more effectively.
Maximize your marketing campaign
Expose your team to omni-channel marketing strategies. In the field of mobile messaging, it’s vital to create omni-channel communication scenarios to maximize your sales. Create a strategy on all the ways you can interact with your consumers in order to engage them! And don’t forget to ask an expert in mobile marketing to advise you on strategies for your particular industry or business sector.
Adopt a chatbot
A chatbot can be an integral part of your omni-channel marketing strategy. In simple terms, a chatbot is a basic software program that can engage in routine customer interactions within a messaging application (such as Messenger, WeChat…). A chatbot can be used to chat with clients, gather data on them, or even spread rich media content through messaging applications. By crafting a unique chatbot script, your team can save time and increase its efficiency. A chatbot tirelessly provides the instant interaction that many customers are craving from their favorite brands — even if it is at 3 in the morning!
Streamline data entry and storage
Streamline your customer response time by storing all your customer data in one place. A centralized data repository will allow your team to create a campaign, launch it and easily analyze the data to measure customer engagement. No need to juggle between multiple databases, or perform tedious data entry tasks. With the latest tools, you can automate the process of gathering customer data by connecting it directly to the messaging platform. Choose an efficient system that combines the best of both worlds!
Choose a tool created for mobile campaigns
Who needs an ad agency when you can have a platform able to create a compelling campaign in only a few keystrokes? Select a tool that makes creating a mobile marketing campaign a child’s play. While it won’t change your team’s role in reaching out to new or existing clients, it will free up time they would normally spend meeting with consultants or explaining your brand’s vision.
Now that you know which features to look for, how do you make a decision? Editors and consumers recommend myElefant, an intuitive tool that let you easily manage mobile campaigns. myElefant can make your CRM and marketing teams’ lives easier: they have both the time and the right tool to ultra-personalize mobile campaigns, attract customers and improve sales!