Mobile technology is as popular as ever. Whether it’s for work or play, it’s here to stay. In 2016, 52.7% of internet traffic came from mobile users and, In 2017, mobile advertising will be the primary form of internet advertising in the world! To remain relevant, companies need to align their marketing and CRM strategies with the latest marketing trends. Experts at myElefant share a few pro tips on how to use mobile technology to improve your brand’s communication strategy.
Move Beyond SMS
Rich media outperforms traditional SMS! Consumers today want marketing campaigns that are lively and personalized. Well, rich media engages customers by pushing playful, interactive features that grab their attention!
Overall, CRM teams who use rich media have an important advantage — they can tailor the brand customer lifecycle to their clients’ typical behavior patterns. They also get an inside peek into how the customer experiences various media campaigns. Rich media is indeed a superior tool for conceptualizing, creating and modernizing your company’s marketing campaigns!
Multi-task Your Marketing
When a customer is bored, it’s very likely they simply won’t see the point of remaining loyal to your brand. The key here is to keep their attention by offering a great diversity of contents… and multi-tasking your marketing department. With the right tools, CRM teams can manage multiple, diverse campaigns in an cross-channel approach.
The aim? Using the more relevant channel for each customer — push notifications, SMS, or Facebook Messenger — to reach them more easily. The possibilities of this approach are almost endless: online games, virtual scratch tickets, or even contests to engage your customers! You can even push news and updates about the brand. Whatever you choose, keep it interesting!
Make a Smart Investment
Invest in a software platform dedicated to mobile messaging campaigns! While there are many products to choose from, the best technology should be simple, smart, and compatible with your existing CRM tool. This means it should be simple enough for your CRM team to quickly create and send rich messages for their marketing campaigns. It should also be smart enough to help you personalize your marketing.
The best technologies use a dynamic routing system, that can detect your client’s’ habits, then decide which mobile channel is best for reaching that client. Finally, the best mobile messaging platform should be compatible with your CRM software, and even exchange data with it. This means new client data can be automatically updated in your CRM database, saving valuable time and money!
myElefant is a platform that offers all of these features in one simple tool. Contact us to learn more about our offer and product!